Are you a business owner? And, do you have a Credit Card Processing machine in your office? If you answered both these questions with a yes, then this article is perfect for you. So far, you have been using the Credit Card Processing machine to just swipe the customers’ card and get the money from it, isn’t it? Have you ever though that this machine of yours can actually help you in increasing your revenue? Wondering how? Then read below. These are the three ways in which you can reprogram your Credit Card Processing machine and make it a tool to help you get more loyal customers and generate more money from them.
- Loyalty Programs – As the name simplifies, these programs are the ones in which you make some offers in which a customer, who is loyal to you and comes to you every time, gets additional benefit after every specific number of visits. For instance, if you have a restaurant, you can make loyalty cards which can be used by the customers to keep a track of their visits in your restaurants. Moreover, you can give them an offer such as if they visit your restaurant for five times in a row, then they will get 50% off of their bill on the sixth visit. Now, think about it! How much money will you be able to make from the first five visits that he will be making! You won’t even bother about that extra 50% off that you will have to give him later on.
- Gift Cards – Another offer that you can provide to your customers is the option of gift cards. At the back end, it works like this – your financial organization gives you a set amount of loan that you can use to generate and distribute the gift cards to your loyal customers. Interestingly, only a few people actually come back to the store to claim that gift card. Hence, it is one kind of easy money that you can make via just a little help from your Credit Card Processing Company.
- Receipt Message – What does you current receipt read at the end of the billing amount? Have a nice day? Please Visit Again? Or, something else? Did you ever imagine that having a convincing receipt message at the end can make your customers come back to you again? How about typing something like Bring this receipt on your next visit and get additional 5% discount? Wouldn’t that motivate your customer to come back to you the next time as well? Moreover, if you are lucky enough, he or she will tell about your shop to his or her other friends as well.
You can use these three methods to increase your income prospects by just a little initiative at your end. All you need to do is to contact your Credit Card Processing Company and ask them to program your credit card processing machine to provide these added benefits along with basic card processing functionality.
